Lulu: The App That Will Help Women Prepare Smarter Dating Choices

TL;DR: If you have ever desired you could potentially examine the inventors you date, or perhaps the dudes you know who tends to make great times, like you test restaurants, after that Lulu is going to make all of your current fantasies come true. Since the first-ever application for ladies, Lulu is actually taking the lead in this industry, helping females create smarter matchmaking choices and guys become better daters.

From Amazon to Yelp, we’re in some sort of in which everyone loves to review situations. Everyone are unable to hold off to share with you their unique opinion regarding their latest dinner and/or final apartment they lived in, but what about the most recent man they continued a date with?

Well Lulu is the ideal retailer for carrying out that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social media that gives ladies the opportunity to speed the guys they date, suggest date-worthy dudes and show individual experiences with millions of other like-minded women.

Its like conversing with the best friend

Chong and Schwartz got the concept for Lulu after Chong had an unforgettable all-girl seeks couples brunch experience. From switching stories about careers to valentine’s programs, she wished she could bottle that sense of companionship and put it to great use.

In 2013, that vision became a real possibility in the shape of Lulu, an area where women can seem to be secure whenever discussing their own love everyday lives.

Director of advertising Deborah Singer said it’s been a long time coming for an app similar to this in the business, especially with referrals becoming popular various other areas of existence.

“ladies these days have referrals about everything in their everyday lives… but we do not get recommendations for something as essential as relationships and dates,” she stated. “We believe that’s an incredibly important region for women become informed and now have details [about] to enable them to truly generate smarter decisions on their own.”

Whether it is standing males they have gone on with, promoting top-quality men to many other users or creating pal connections, Lulu has made a serious impact.

“In my opinion we’re taking another info covering with the dating area,” Singer mentioned. “Dating is a thing it doesn’t have that information layer, and we see ourselves as taking more info to that business.”

Lulu stands out from other programs because Chong and Schwartz, as well as everybody throughout the group, permit their own personalities shine through, offering down that feeling of speaking with a really good girl.

According to Singer, Lulu is specially common among university women, that are in a new dating environment and are generally trying to find female friends to go to for suggestions concerning the dudes they can be satisfying on university.

Lulu additionally leaves the privacy and security of its people initially. The software uses Twitter to make sure that gender, age (no body under 17 is permitted to join) and friends sectors.

But do not consider guys aren’t allowed within this girls club

In May, Lulu permitted guys to start out using the application should they were thinking about being assessed.

Male customers is able to see their overall score and which hashtags women can be utilizing to explain them, like “#AlwaysPleased” or “#WearsEdHardy.”

Nonetheless can also access information that displays how females rank them on attributes such as for example wit, kissing skills and much more.

Lulu’s article team even offers guys skilled posts that offer internet dating advice for the certain specified areas they require enhancement in.

Ladies can ask the males their particular views on multiple subject areas, including anal intercourse or creating dedication.

Up until now more than 1 million guys have joined, with the average overview becoming a seven, many actually check out the application three times a-day.

“We noticed there had been a genuine desire for food from guys to style of get analytics as to what women happened to be stating about them,” Singer said. “the purpose would be to really help men enhance. Like everyone else would utilize Bing Analytics on your web site to enhance it, this is style of Google statistics for dudes.”

Generating a secure, good environment for all

Unlike web sites like Yelp or TripAdvisor, Lulu does not enable women to publish open comments within their evaluations.

Women can be offered multiple-choice possibilities whenever looking at the males also women can agree or disagree with all the overview, which Singer mentioned promotes a confident atmosphere but additionally keeps user reviews from getting needlessly mean.

“We’re rating folks – we are rating guys. We understand that the is actually a delicate and provocative thing to be carrying out, and we also want to do it in a thoughtful means and also in a constructive method,” she mentioned. “We heard from very start from women they didn’t want to be a part of one thing mean, so we made the decision this particular structure would keep that ecosystem.”

Lulu use that exact same style in the foreseeable future whenever growing with other popular verticals like beauty, vacation or business.

“We want to go to a place where women are visiting Lulu and it is style of their own main destination for acquiring details off their females,” Singer stated. “we are truly dedicated to the merchandise and continuing to create how to help females discuss more and obtain referrals.”

So if you’re prepared to release your girlfriend talk, down load Lulu (for free!) when you look at the application Store or Google Gamble.